About Us
Actnow's Finance OS™ for founders who want clarity—without finance becoming a full-time job
Actnow is a finance operations partner for VC-backed startups (Seed to Series B). We install an operating standard—Finance OS™—that turns finance into a clean, repeatable system: cash clarity, close consistency, forecast discipline, and governance that scales.
Built by a team with 15+ years of startup finance experience, supporting companies primarily across the US and UK.
THE ACTNOW STANDARD
A clear mission: make startup finance calm, consistent, and decision-ready
Startups don’t fail because founders don’t work hard. They fail because decisions get made with partial visibility—especially around cash, spend, hiring, and runway.
Actnow exists to make finance feel like control, not chaos.
Our Mission outcomes:
- Install clarity: cash + runway that founders can trust
- Build discipline: a repeatable close and reporting cadence
- Create confidence: decisions routed cleanly, with governance built-in
Our vision is to become the operating standard for modern startup finance — Make Finance a quiet advantage: clean, predictable and always ready
Principles that keep quality high—even as you scale
Founder-first clarity
If a founder can’t understand it quickly, it’s not done.
Systems over heroics
We build repeatable workflows—so you’re not dependent on one person.
Evidence-backed execution
Every output is tied to the work behind it—so it holds up under scrutiny.
15+ years of startup finance—built in the real world, not in spreadsheets
Our founding team has spent over a decade working with startups across industries and growth stages—supporting finance operations and decision-making in fast-moving environments. Our experience is shaped primarily by the realities of US and UK startup ecosystems, where speed matters—and governance still can’t be optional
- VC-backed execution cadence (fast, consistent, accountable)
- Founder-friendly reporting that stays decision-ready
- Clean controls that don’t slow the business down
